Week 1 EOC: Voltswagon Lemon

The Volkswagen lemon ad is one of the most famous advertisements in history because it tells you what happens to the car before it even get to you. they checked them very thoroughly for even the tiniest flaws “VWs have been rejected for surface scratches barely visible to the eye.” http://www.powerwriting.com/vw-lemon-ad.html  what also made it very historical was that the creative director,Helmut Krone, was Jewish and considering the Volkswagen was all part of Germany's  efforts to get their economy back to normal after world war II ,and created by Hitler himself, it was quite controversial. the true genius is that they held no bars on telling the truth about the car and showed that it wasn't decked out in chrome and had fancy fenders and designs like most american cars of that time."His best work always exemplifies honesty," said Marty Cooke, the creative director of TBWA Chiat/Day. By focusing on what could be a perceived weakness, such as the unflashy aspects of a Volkswagen sedan, or being the second-largest rental car agency, Mr. Krone made people stop and take notice.”http://articles.sun-sentinel.com/1996-04-13/news/9604120653_1_tbwa-chiat-marty-cooke-doyle-dane-bernbach.