Week 11 E.O.C Final Post

The class overall was fun and I learned a lot granted I didn’t do a lot of the work and that’s all on me cause I just couldn’t get into the swing of things this quarter for some reason so don’t worry it wasn’t just your class. I pretty much hindered myself but I think I did meet the course objectives in the sense of understanding the material so that’s good I think. But as I said before I didn’t do a lot of the work required to pass most likely so I’ll most likely have to redo your class. Hopefully by that time I’ll have more gumption for the work and be more focused granted it is only my second quarter but that’s no excuse for my work I was just plain lazy and overwhelmed with it all. And the work I did do wasn’t my best I know that for sure. Honestly I probably should have just got up and left the class when u said we could but my pride got the best of me in that moment and I just froze. This response won’t even meet your requirements like most of the work I did

Analysis of Project in the Real World

Advertising takes many forms. From the earliest days of radio and television, there have been commercial sponsorship's of broadcast programming. Ch 1 
ii think this ad would go over well in the real would and would help sales for the eos lip balm and maybe even bring people over from the Burt's bees side of  lip balm spectrum. it would be a good ad for Seventeen or Cosmo magazine because in my mind it gives off the young innocent vibe without being overwhelming to the viewer and it would be a very simple one to do.

Creative Content

So for the Campaign it would be a bunch of fresh faced girls clearly on a Easter egg hunt and they not only find beautiful east eggs but also E.O.S sphere lip balm.

Promotion

So for the Campaign it would be a bunch of fresh faced girls clearly on a Easter egg hunt and they not only find beautiful east eggs but also E.O.S sphere lip balm.Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation. Ch5 I think it would be a good ad for Seventeen or Cosmo magazine because in my mind it gives off the young innocent vibe without being overwhelming to the viewer and it would be a very simple one to do. Sadly i didn't have time to physically make one but i hope this description will do in this case. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorship's to branded utilities. Ch 1

The Big Idea

What i think will set my campaign apart is that it will be more about the feeling you get when wearing the product then what the product actually does for you. I mean we all know what a good lip balm does for your lips but what about what it does for your attitude. Creating fine art frees the subconscious mind from the design problem and may lead to ideas. Ch 3
I think that once you use this lip balm and you get your lips all smooth and soft its gonna put you in a flirty mood like you just want to go out and kiss people. That's what I think a lip balm should do for you,what E.O.S does and that's what i want to convey in my advertisements for this product.

Week 8 E.O.C: My Slogan

Competitive analyses

In the fact of the general design of the lip balm their is clearly no competition right now, but the lip balm itself the main competition i think would have to be Burt's bees solely based on the fact that their lip balm is also natural and very soothing so in my eyes that's their true competition.
 truly understanding the strategy and the competition before conceptual design is critical Ch 5
Burt's bees also don't have any really advertisements so i think this would be a good way to get the word out there about E.O.S to people who haven't tried it yet and maybe get them to switch teams.