What i think will set my campaign apart is that it will be more about the feeling you get when wearing the product then what the product actually does for you. I mean we all know what a good lip balm does for your lips but what about what it does for your attitude. Creating fine art frees the subconscious mind from the design problem and may lead to ideas. Ch 3
I think that once you use this lip balm and you get your lips all smooth and soft its gonna put you in a flirty mood like you just want to go out and kiss people. That's what I think a lip balm should do for you,what E.O.S does and that's what i want to convey in my advertisements for this product.
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