In the fact of the general design of the lip balm their is clearly no competition right now, but the lip balm itself the main competition i think would have to be Burt's bees solely based on the fact that their lip balm is also natural and very soothing so in my eyes that's their true competition.
truly understanding the strategy and the competition before conceptual design is critical Ch 5
Burt's bees also don't have any really advertisements so i think this would be a good way to get the word out there about E.O.S to people who haven't tried it yet and maybe get them to switch teams.
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