Wednesday, March 20, 2013

Promotion

So for the Campaign it would be a bunch of fresh faced girls clearly on a Easter egg hunt and they not only find beautiful east eggs but also E.O.S sphere lip balm.Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation. Ch5 I think it would be a good ad for Seventeen or Cosmo magazine because in my mind it gives off the young innocent vibe without being overwhelming to the viewer and it would be a very simple one to do. Sadly i didn't have time to physically make one but i hope this description will do in this case. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorship's to branded utilities. Ch 1

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