name of product: slogan

My product is the E.O.S sphere  lip balm and the slogan is 'let the hunt begin'.
Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible Ch 3
The general campaign is pretty much an Easter egg hunt but some of the eggs are actually the E.O.S loip balm which already has a sort of egg shape.
differentiation is what distinguishes one brand from the rest. Ch 4
Being so close to Easter i think this ad campaign would go over well with the general public and considering E.O.S doesn't really advertise their stuff its mostly word of mouth so far.