Duality of Women in Advertising:Past and Present
In this one its clearly saying that even though your place is in the kitchen right now we need you in our factories helping your husbands and sons fight the war. so for this the duality is that yea you gals do nothing with your days but right now we need you to stop and help us win this war. so pretty much your only so useful to the point that we need it to which after you can go back home and take care of your family that came back from the war.
While in the other its like you can be strong athletic and still be drop dead gorgeous. so you don't have to take on a temporary role which is what the older one was saying, you can do this and this and still be a beautiful woman while doing so.
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